Her Campus Media Acquires Zfluence
October 26, 2023
Her Campus Media has acquired Zfluence, a Gen Z influencer marketing platform founded by Ava McDonald. The acquisition adds Zfluence's community of Gen Z creators and proprietary matching technology to Her Campus Media's portfolio, expanding its influencer marketing capabilities for brands targeting college-aged and Gen Z audiences.
- Buyers
- Her Campus Media
- Targets
- Zfluence
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Buyout
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