Hoffmann Family of Companies Acquires Pure Florida
October 3, 2025
Hoffmann Family of Companies has acquired Pure Florida, a Naples-based maritime tourism operator founded by Captains Lance and Harry Julian. Pure Florida will join HF Companies' marine vertical (Hoffmann Marine) as an add-on to the group's regional hospitality and marine portfolio, with the founders handing the business to the Hoffmann family to continue local operations and growth.
- Buyers
- Hoffmann Family of Companies
- Targets
- Pure Florida
- Sellers
- Lance Julian, Harry Julian
- Platforms
- Hoffmann Marine
- Industry
- Transportation
- Location
- Florida, United States
- Transaction Type
- Addon
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