Holley Performance Brands Acquires HRX

Holley Acquires Arizona Desert Shocks, Baer Brakes, Brothers Trucks and Rocket Racing Wheels

January 10, 2022

Automotive

Holley Inc. (NYSE: HLLY) announced it acquired substantially all of the assets of Arizona Desert Shocks, Baer Brakes, Brothers Trucks, and Rocket Racing Wheels in Q4 2021 for approximately $56 million. The purchases expand Holley’s performance aftermarket product portfolio across suspension, braking, truck appearance and wheel categories to broaden capabilities and address new enthusiast end-markets.

Moser Engineering Acquires GearFX Driveline Assets from Holley

April 5, 2024

Automotive

Moser Engineering has acquired the GearFX Driveline product line and related assets from Holley Performance Brands; production and assets will be relocated to Moser Engineering’s facilities in Portland, Indiana. The acquisition expands Moser’s aftermarket driveline product offering and secures continued U.S. production of GearFX 9‑inch housing centers.

Burnout Brands Acquires Brian Tooley Racing

December 5, 2025

Automotive

Burnout Brands, a performance automotive platform and portfolio company of Hidden Harbor Capital Partners, has acquired Brian Tooley Racing, a Kentucky-based manufacturer of high-performance camshafts, valvetrain components and intake manifold engineering. The acquisition brings BTR into Burnout Brands' portfolio (which includes Monster Transmission, BD Diesel and D&J Precision Machine) to expand product development, manufacturing capabilities and aftermarket market reach.

HRB Brands Acquires Mass‑Market Personal Care Brands from Helen of Troy

June 8, 2021

Consumer Products

HRB Brands LLC, a portfolio company of Tengram Capital Partners, acquired a portfolio of 12 mass‑market personal care brands (including Brut, Pert, Sure, Ammens, Seabreeze and Infusium) from Helen of Troy Limited. The deal expands HRB Brands' hair‑care and skin‑cleansing portfolio and was financed by White Oak and Wells Fargo with advisory from Hilco Global.

Overdrive Marketing Inc. Acquires TheRX.com

April 9, 2021

Media & Entertainment

Overdrive Marketing Inc. acquired TheRX.com, a long-running U.S. sports betting forum and news portal, in an all-cash deal of $2.4 million. The acquisition is intended to expand Overdrive's audience and capabilities in the U.S. sports betting market, with plans to rebuild and relaunch the site for the 2021 football season.

Holand Automotive Group Acquires Forza Rossa (Romania's Sole Ferrari Dealer)

January 20, 2025

Automotive

Holand Automotive Group has acquired Forza Rossa, the only Ferrari dealership in Romania, which will be rebranded as Ferrari of Bucharest. The deal marks Holand's first expansion into Europe and expands its global portfolio of luxury and exotic automotive franchises. Holand said it will apply its expertise and best practices to enhance the customer experience at the Bucharest dealership.