HomeServe PLC Acquires Majority Stake in eLocal USA
November 19, 2019
HomeServe PLC agreed to acquire a majority stake in Conshohocken-based eLocal USA LLC, a pay-for-performance advertising and lead-generation platform, to form the foundation of its Home Expert business in the United States. eLocal—backed previously by LLR Partners and employing roughly 130 people—will remain led by founders Andrew and Bruce Aronow and will operate separately from HomeServe’s Membership and HVAC businesses.
- Buyers
- HomeServe PLC, HomeServe USA Corp.
- Targets
- eLocal USA LLC
- Sellers
- LLR Partners
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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