iFIT Acquires 29029 to Enter Experiential Endurance Events
July 23, 2021
iFIT, the Logan, Utah-based connected fitness company, has acquired 29029, the ultra-endurance event and community that stages Mount Everest–equivalent hiking challenges. The deal brings experiential events and wellness tourism capabilities to iFIT’s platform, while 29029’s founders will remain engaged to scale live outdoor adventures for iFIT’s global member base.
- Buyers
- iFIT
- Targets
- 29029
- Industry
- Media & Entertainment
- Location
- Georgia, United States
- Transaction Type
- Buyout
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