Impel Acquires Outsell for More Than $100M to Build End-to-End Automotive AI Platform
June 30, 2024
Impel has acquired Outsell in a transaction valued at over $100 million in cash plus Impel equity, closing in late June. The deal combines Impel's conversational AI and lifecycle management platform with Outsell's customer data and automated outreach capabilities to create an end-to-end AI sales and marketing automation platform serving roughly 8,000 dealerships in 51 countries; Outsell (Minneapolis) will join Impel's board and brings ~170 employees and substantial first-party consumer messaging/data assets.
- Buyers
- Impel
- Targets
- Outsell
- Industry
- Cloud & SaaS
- Location
- Minnesota, United States
- Transaction Type
- Buyout
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