Integrity Marketing Group Acquires Western Marketing Associates

Integrity Marketing Group, a Dallas-based distributor of life and health insurance and insurtech provider, has acquired Western Marketing Associates Corporation, an independent marketing organization (IMO) headquartered in Missouri Valley, Iowa. The deal will connect Western Marketing's network of more than 18,000 agents to Integrity's proprietary insurtech platform and shared services to accelerate growth and expand product and technology capabilities; financial terms were not disclosed.