Investor Group (including NFX) Makes Equity Investment in Forum Brands
June 29, 2021
An investor group led by an undisclosed lead investor, alongside NFX and several angel investors, has made an equity investment in Forum Brands, a New York-based operator and acquirer of Amazon/DTC consumer brands. The funding will be used to scale Forum Brands' technology-led acquisition and operations platform and accelerate brand acquisitions across categories such as family, health & wellness, and pet.
- Buyers
- Undisclosed lead investor, NFX, Various angel investors
- Targets
- Forum Brands
- Industry
- E-Commerce
- Location
- New York, United States
- Transaction Type
- Growth capital
Explore More
Related Acquisitions
-
Nexxus Capital Acquires Five Amazon E-Commerce Brands
August 14, 2026
E-Commerce
Nexxus Capital completed an all-cash acquisition of five established Amazon e-commerce brands previously controlled by a major Amazon aggregator. The five brands generated more than $18 million in combined annual revenue at closing, and the transaction closed in October 2025 through the Nexxus Capital Fund I Series 4 vehicle.
-
Turnmill Limited Acquires Majority Stake in Dealmakers Forums LLC
January 28, 2025
Media & Entertainment
Turnmill Limited, backed by private equity investor Horizon Capital, has acquired a majority stake in Dealmakers Forums LLC, a Brooklyn-based organiser of high-level events focused on litigation finance and intellectual property. The move is an add-on to Turnmill's events portfolio intended to broaden its reach into the legal and technology sub-sectors and accelerate global growth across its financial-services-focused events business.
-
Forum Brands Acquires Organic Period Care Brand Lola
January 31, 2024
Consumer Products
Forum Brands, an e-commerce aggregator, has acquired Lola, a New York–based period care brand known for organic cotton tampons, pads and other sexual-health products. The deal, begun in Q3 of last year and finalized in December, will fold Lola into Forum’s portfolio to accelerate omnichannel growth and retail expansion while leveraging Forum’s Amazon and DTC capabilities.
-
Maverix Leads $83.5M Growth Investment in Agora Brands
May 10, 2022
E-Commerce
Agora Brands, a Shopify-focused ecommerce aggregator that acquires D2C brands, received an $83.5 million growth-capital investment led by Toronto-based Maverix Private Equity with participation from Foundation Capital and Victory Park Capital. The capital will fund aggressive brand acquisitions, development of technology and centralized shared services, and expansion of Agora’s operational infrastructure under founders Jesse Horwitz, Ben Cogan and Ray Cao.
-
Euler Digital Acquires AI Forum
February 17, 2022
AI & Machine Learning
Euler Digital has acquired 100% of AI Forum, an independent AI research and publishing platform. The deal brings AI Forum's research capabilities into Euler Digital's blockchain AI ecosystem, with plans to add subscription access, an AI Forum marketplace and support for tokenized products on Euler's EDB blockchain.
-
Forum Brands Acquires Bonza and Simka Rose to Expand International E‑commerce Portfolio
September 1, 2021
E-Commerce
Forum Brands, a New York–based e-commerce acquisition platform, announced the acquisition of two digital commerce brands — Bonza (pet products) and Simka Rose (eco‑friendly baby products) — as part of a push to expand its international footprint. The company also secured $100M in debt financing from TriplePoint Capital to scale its acquisition platform and invest in technology for its portfolio.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.