WordPress VIP (Automattic) Acquires Parse.ly

February 8, 2021

WPVIP (WordPress VIP), part of Automattic, has acquired Parse.ly, a content analytics platform, to integrate real-time content analytics and recommendation capabilities into WPVIP's enterprise WordPress offerings. The deal brings Parse.ly's team and technology into WPVIP to expand content intelligence, personalization, and analytics for enterprise customers.

Buyers
WordPress VIP (WPVIP), Automattic
Targets
Parse.ly
Industry
Data & Analytics
Location
New York, United States
Transaction Type
Buyout

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