TGI Sport Acquires Sportseen to Expand Geotargeted Ad Capabilities

TGI Sport Acquires Interregional Sports Group (ISG)

September 15, 2022

Media & Entertainment

TGI Sport, backed by Bruin Capital and Quadrant Private Equity, has acquired Interregional Sports Group (ISG), a London-based virtual media solutions provider for live sports. The acquisition adds virtual media production, data and analytics capabilities to TGI's global sports technology, media and marketing platform and accelerates its transformation into a technology-led full-service agency.

TGI Sport Acquires Supponor

July 12, 2024

Media & Entertainment

TGI Sport, the PE-backed sports media and technology agency owned by Bruin Capital and Quadrant Private Equity, has acquired virtual advertising specialist Supponor for about US$108 million. Supponor will be integrated into TGI Sport’s technology division to expand its virtual advertising capabilities and commercial offering to rights holders, broadcasters and brands.

TGS Esports Acquires Pepper Esports

September 1, 2020

Media & Entertainment

TGS Esports Inc. entered into a letter of intent to acquire Pepper Esports Inc., a competitive esports platform, in a share-for-share transaction that would issue approximately C$6.07 million in TGS shares as consideration. The acquisition is intended to bring Pepper's tournament-management technology (including a patent-pending AI engine) and recurring revenue streams into TGS's ecosystem to expand capabilities, monetization and global reach.

VANAD Group Acquires SciSports

November 29, 2024

AI & Machine Learning

Netherlands-based VANAD Group has acquired Utrecht/Zeist-based sports analytics firm SciSports. SciSports will remain led by CEO Vincent van Renesse van Duivenbode and plans to use VANAD's resources to enhance its technology and accelerate expansion in Europe and North America, particularly the United States.

Publicis Groupe Acquires Bespoke Sports & Entertainment

July 22, 2025

Marketing & Advertising

Publicis Groupe has acquired experiential marketing agency Bespoke Sports & Entertainment and will integrate the firm into Publicis Sports within Publicis Connected Media. Bespoke — founded in 2014 and based in Charlotte — will retain its leadership team and name and is expected to expand its sports and experiential capabilities leveraging Publicis' scale; financial terms were not disclosed.

H.I.G. Europe to Acquire Lagardère Sports from Lagardère Group

February 20, 2020

Marketing & Advertising

An affiliate of H.I.G. Capital (H.I.G. Europe) signed a definitive agreement to acquire Lagardère Sports from the Lagardère Group, which will retain a 24.9% minority stake. Lagardère Sports is a global sports-marketing firm with ~1,300 employees and more than €450 million in annual sales; H.I.G. plans to rebrand the company, install Stefan Felsing as CEO and pursue growth pending antitrust clearance.