The Independents Acquires Lucien Pagès Communication

Stagwell Acquires Montreal-based Luxine Relations Publiques

May 2, 2024

Marketing & Advertising

Stagwell (through its Veritas Communications agency) has acquired Montreal-based Luxine Relations Publiques, a boutique PR and influencer marketing agency. Luxine will join Veritas and operate under the LuxineVeritas banner to bolster Stagwell/Veritas's local Quebec capabilities and serve Quebec-based audiences with made-in-Quebec strategies.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

The Independents Adds 2x4 Design Studio to Group

April 17, 2025

Marketing & Advertising

The Independents has acquired New York–based design studio 2x4, integrating the studio’s brand strategy, design, and experiential capabilities into the group. The move expands The Independents’ luxury and lifestyle communications offering and strengthens its global creative network; The Independents is backed by Banijay Group and Towerbrook Capital Partners.

ICG Acquires Lucid Group from LDC

March 10, 2021

Healthcare Services

Alternative asset manager ICG has acquired London-headquartered healthcare communications specialist Lucid Group from mid-market private equity firm LDC. Lucid, which employs around 250 staff and provides medical education, strategic consultancy and digital services to pharmaceutical clients, was backed by LDC since 2017 and grew revenues from about £12m to over £29m during the partnership.

Omnicom Group Acquires The Interpublic Group (IPG)

November 26, 2025

Marketing & Advertising

Omnicom Group Inc. completed its acquisition of The Interpublic Group of Companies, Inc., creating a combined marketing and advertising holding company with pro forma revenue in excess of $25 billion. The deal, which exchanged 0.344 Omnicom shares for each Interpublic share, unites extensive agency capabilities under Omnicom’s Omni intelligence platform to drive scale, data/technology integration and capability expansion.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.