Justin Nihiser, Barry Gibson, and Matt Rogers Acquire WonderPlay Brands (Parent of Kidcreate Studio)
February 19, 2026
Justin Nihiser, Barry Gibson, and Matt Rogers have announced a majority acquisition of WonderPlay Brands, the parent company of Kidcreate Studio, a youth enrichment franchise focused on art, creativity, play, and childhood development. The new ownership group says it will retain existing curriculum and studio leadership while enhancing shared services, marketing systems, and franchise development strategy to accelerate U.S. growth.
- Buyers
- Justin Nihiser, Barry Gibson, Matt Rogers
- Targets
- WonderPlay Brands
- Industry
- Education
- Location
- Minnesota, United States
- Transaction Type
- Buyout
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