Keyloop Acquires Automotive Transformation Group (ATG)

April 10, 2024

Keyloop has entered into a definitive agreement to acquire Automotive Transformation Group (ATG), an omnichannel automotive retailing software provider headquartered in Kent, United Kingdom. The acquisition (an add-on to Keyloop's PE-backed platform) will combine ATG's Fusion omnichannel platform and data capabilities with Keyloop's global automotive technology portfolio to accelerate integrated omnichannel retailing for dealers, OEMs, financiers and fleet suppliers.

Buyers
Keyloop
Targets
Automotive Transformation Group (ATG)
Platforms
Keyloop
Industry
Automotive
Location
Kent, United Kingdom
Transaction Type
Addon

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