KKR Acquires Varsity Brands from Bain Capital and Charlesbank

BSN SPORTS (Varsity Brands) Acquires Sports Endeavors and Lax.com

April 27, 2026

Retail

BSN SPORTS, a division of Varsity Brands, acquired club soccer retailer Sports Endeavors (operator of Soccer.com) and lacrosse-focused ecommerce retailer Lax.com in two separate deals. The acquisitions are intended to expand sport-specific offerings and combine the specialized brands with BSN SPORTS’ scale, reach, and technology.

KKR Acquires Varsity Brands from Bain Capital and Charlesbank

November 12, 2024

Consumer Products

KKR & Co. Inc. completed the acquisition of Varsity Brands from Bain Capital and Charlesbank Capital Partners in August 2024 in a deal reported at approximately $4.75 billion. Varsity Brands, a Dallas-based platform (including BSN SPORTS and Varsity Spirit) that provides team-sports apparel, equipment and event services, employs more than 7,200 people and later launched a broad-based employee ownership program.

Burch Creative Capital Takes Majority Stake in Rowing Blazers

February 27, 2024

Consumer Products

Burch Creative Capital has acquired a majority stake in cult menswear brand Rowing Blazers, with Tom Vellios (co-founder of Five Below) and Jason Epstein (partner at Stonecourt Capital) co-investing alongside BCC. Founder Jack Carlson will remain as Creative Director and co-founder David Rosenzweig will remain as Director of Strategy; the new capital and expertise will be used to hire key roles, expand the women's line, broaden distribution, and grow the retail footprint including a planned Manhattan flagship.

Atlas Holdings Acquires Herff Jones Graduation Business from Varsity Brands

September 5, 2023

Manufacturing

Atlas Holdings has acquired the Herff Jones Graduation Business (Scholastic and Collegiate brands and manufacturing facilities) from Varsity Brands, with the transaction closing on October 2, 2023. Varsity Brands will retain its Yearbook business, while Atlas will operate Herff Jones as a standalone company within its LSC Communications family and has promoted Ron Stoupa to CEO.

KKR Acquires Majority Stake in Vini Cosmetics

July 15, 2021

Consumer Products

KKR has completed the purchase of a majority stake in Vini Cosmetics, a leading Indian personal care and beauty products company. Vini's co-founders retain a significant stake and will continue in board roles as KKR partners with management to expand product categories, grow e-commerce, and broaden distribution domestically and internationally.

KKR Acquires Majority Interest in Therapy Brands

April 7, 2021

Software

KKR has agreed to acquire a majority interest in Therapy Brands, a Birmingham-based practice management and EHR software platform for mental, behavioral and rehabilitation healthcare providers. Existing investor PSG will remain a minority shareholder, and sellers include investment funds affiliated with Lightyear Capital, Oak HC/FT and Greater Sum Ventures; financial terms were not disclosed.