KORE Software Acquires Hookit and SSB's Professional Sports Business
February 8, 2022
KORE Software (Serent-backed) has acquired Hookit, an AI-powered sponsorship analytics platform, and reached an agreement to acquire SSB's professional sports business. The acquisitions expand KORE's sponsorship and engagement marketing capabilities — adding social media sponsorship analytics and more than 50 professional sports customers to its platform.
- Buyers
- KORE Software, Serent Capital
- Targets
- Hookit, SSB (professional sports business)
- Sellers
- SSB
- Platforms
- KORE Software
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Addon
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