L2 Capital Partners Acquires Rugs Direct (Winchester Carpet & Rug Co.)
March 15, 2018
Devon, PA-based private equity firm L2 Capital Partners has made a majority equity investment in Winchester Carpet & Rug Co., which operates the e‑retailer Rugs Direct. Dinan Capital Advisors served as exclusive financial advisor to Rugs Direct and its shareholders on the transaction; Rugs Direct is a leading online seller of area rugs and home décor with a catalog of more than 180,000 rugs.
- Buyers
- L2 Capital Partners
- Targets
- Winchester Carpet & Rug Co. (Rugs Direct)
- Sellers
- Shareholders of Winchester Carpet & Rug Co.
- Industry
- E-Commerce
- Location
- Virginia, United States
- Transaction Type
- Buyout
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