Hover Group Makes Strategic Investment in SquareKnot Analytics

September 18, 2024

Hover Group announced a strategic investment in SquareKnot Analytics to integrate the market‑research firm's consumer insights into Hover’s marketing ecosystem and to support its owned agency, Black Rock Marketing Group (BRMG). The deal will help accelerate SquareKnot’s product development (including the Wilbur budgeting app) and strengthen Hover Group’s data-driven marketing capabilities.

Buyers
Hover Group
Targets
SquareKnot Analytics
Industry
Data & Analytics
Location
British Columbia, Canada
Transaction Type
Growth capital

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