Clearlink / Sykes Enterprises Acquires The Penny Hoarder (Taylor Media Corporation)

December 21, 2020

Clearlink, the digital marketing subsidiary of Sykes Enterprises, acquired Taylor Media Corporation, owner of personal finance site The Penny Hoarder, in an all-cash transaction valued at $102.5 million. The acquisition expands Clearlink's digital media portfolio and extends Sykes' reach into the broader financial services advertising market by adding The Penny Hoarder's audience, content expertise and advertiser relationships.

Buyers
Clearlink (a subsidiary of Sykes Enterprises), Sykes Enterprises, Incorporated
Targets
Taylor Media Corporation (The Penny Hoarder)
Location
Florida, United States
Transaction Type
Buyout

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