Connexity Acquires Skimlinks

Taboola Acquires Connexity from Symphony Technology Group

July 23, 2021

Marketing & Advertising

Taboola (Nasdaq: TBLA) has entered into and completed an agreement to acquire Connexity from Symphony Technology Group for approximately $800 million in cash and Taboola shares. The deal brings Connexity's e-commerce media platform — serving ~1,600 merchants and 6,000 publishers — into Taboola to expand its open-web e-commerce recommendation capabilities and diversify revenue toward the growing e-commerce media market.

Impact Acquires Trackonomics to Boost Publisher Commerce Capabilities

March 23, 2021

Cloud & SaaS

Impact (impact.com) has acquired Trackonomics Ltd, a London-based supply-side platform that provides affiliate and commerce-driven content analytics for publishers. The acquisition enhances Impact’s Partnership Cloud by adding Trackonomics’ page- and link-level revenue attribution and publisher monetization tools to expand publisher-focused commerce capabilities.

Amadeus Acquires SkyLink

February 25, 2026

Cloud & SaaS

Amadeus has acquired SkyLink, an AI-native corporate travel platform, to accelerate deployment of conversational AI across its travel technology portfolio. The acquisition brings SkyLink's conversational orchestration and booking automation—built for enterprise travel and integrated into chat platforms—into Amadeus to expand AI capabilities for corporate travel, airlines, airports and hospitality.

PriceSpider Acquires Commerce Connector

June 30, 2020

Data & Analytics

PriceSpider, a Frontier Growth–backed provider of Where-to-Buy and shopper intelligence technology, has acquired Commerce Connector to expand its international capabilities and retail integrations. The acquisition adds roughly 100 clients to PriceSpider’s roster and strengthens its ecommerce and omnichannel offering in Europe, Asia and North America.

GlynnDevins Acquires Linkmedia 360

October 21, 2020

Marketing & Advertising

GlynnDevins, a Kansas City-based data- and technology-enabled marketing firm, has acquired Linkmedia 360, a digital, data-driven marketing agency based in Independence, Ohio. The acquisition expands GlynnDevins' digital and analytics capabilities to strengthen lead-generation and performance marketing services for its clients.

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.