Taboola Acquires Connexity from Symphony Technology Group

July 23, 2021

Taboola (Nasdaq: TBLA) has entered into and completed an agreement to acquire Connexity from Symphony Technology Group for approximately $800 million in cash and Taboola shares. The deal brings Connexity's e-commerce media platform — serving ~1,600 merchants and 6,000 publishers — into Taboola to expand its open-web e-commerce recommendation capabilities and diversify revenue toward the growing e-commerce media market.

Buyers
Taboola
Targets
Connexity
Sellers
Symphony Technology Group
Location
California, United States
Transaction Type
Buyout

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