rEvolution Acquires WePlay
September 26, 2024
Chicago-based sports marketing agency rEvolution has acquired London-based performance-driven sports and entertainment marketing agency WePlay. The undisclosed deal makes WePlay a wholly owned operating company within rEvolution, with founder Luca Massaro remaining as WePlay CEO and the acquisition intended to deepen rEvolution's capabilities and strengthen its presence in the UK and EMEA.
- Buyers
- rEvolution
- Targets
- WePlay
- Industry
- Marketing & Advertising
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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