Later Acquires Mavely for $250 Million
January 3, 2025
Later has acquired Mavely from Rhyz Inc (a Nu Skin Enterprises subsidiary) in a transaction valued at $250 million, funded with a strategic investment from Summit Partners. The deal brings Mavely's network of ~120,000 creators and sales-tracking technology into Later to expand full-funnel creator-driven marketing and measurable commerce capabilities; Mavely leadership will join Later's team.
- Buyers
- Later, Summit Partners
- Targets
- Mavely
- Sellers
- Rhyz Inc, Nu Skin Enterprises
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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