LesserEvil Acquires Majority Stake in R.E.D.D. Bar

The Hershey Company Acquires LesserEvil to Expand Better-For-You Snacking Portfolio

November 20, 2025

Food & Beverage

The Hershey Company has finalized its acquisition of LesserEvil, an organic snacks brand offering popcorn and puffs with better-for-you ingredients. The deal expands Hershey’s snacking portfolio across better-for-you and salty snack categories and adds additional manufacturing capacity while keeping LesserEvil’s leadership team in place.

Impact Capital Acquires Majority Stake in JUNKLESS Foods

October 11, 2023

Food & Beverage

Impact Capital, the private equity arm of Mike Repole's family office, has acquired a majority stake in JUNKLESS Foods to help scale the better-for-you chewy granola bar brand. The partnership will focus on brand building, innovation and expanding distribution to grow JUNKLESS into a national healthy-snack platform.

PureRED Acquires Haddad & Partners

March 1, 2023

Marketing & Advertising

PureRED, a PE-backed advertising, marketing and technology partner, has merged with/acquired global creative agency Haddad & Partners to expand its creative, content, animation and digital delivery capabilities. The deal brings Haddad’s creative services into PureRED’s platform (which is backed by RFE Investment Partners, Caymus Equity Partners and Starboard Capital Partners), broadening integrated marketing offerings for enterprise clients.

Bansk Group Acquires Majority Interest in Red's All Natural

February 14, 2023

Food & Beverage

Bansk Group has acquired a majority interest in Red's All Natural, a fast-growing clean-label frozen burrito and breakfast sandwich brand; terms were not disclosed. Stellus Capital Management provided senior debt financing and an equity co-investment to support the transaction, and founder/CEO Mike Adair will remain in leadership and retain a significant minority stake.

ReserveBar Acquires Minibar Delivery

November 8, 2021

E-Commerce

ReserveBar has agreed to acquire Minibar Delivery to combine ReserveBar’s premium spirits e-commerce platform with Minibar’s on-demand delivery marketplace and retailer network. The deal expands ReserveBar’s retail footprint and adds on-demand delivery capabilities, linking retailers, technology, customer bases, and supplier marketing tools.

Bhang Inc. Acquires Red Ace Organics

September 9, 2019

Food & Beverage

Bhang Inc. acquired Red Ace, LLC (Red Ace Organics), an organic functional beverage company known for concentrated beetroot shots sold at more than 1,400 retail locations. The acquisition gives Bhang immediate entry into the functional beverage market and expands its CBD/terpene beverage product pipeline and retail distribution footprint.