LifeMD Acquires Key Assets of Optimal Human Health MD to Launch Women's Health Offering

April 28, 2025

LifeMD, Inc. (Nasdaq: LFMD) acquired key assets from Optimal Human Health MD, a nationwide virtual women's health provider, to establish a scalable virtual women's health program focused on hormone health, bone density, metabolism and long-term wellness. The deal brings Optimal’s clinical team — including founder Dr. Doug Lucas — onto LifeMD’s platform and accelerates the company’s entry into the women’s health market by leveraging LifeMD’s national provider network, labs, pharmacy and care infrastructure.

Buyers
LifeMD, Inc.
Targets
Optimal Human Health MD
Sellers
Optimal Human Health MD
Location
North Carolina, United States
Transaction Type
Buyout

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