LifeMD Acquires Key Assets of Optimal Human Health MD to Launch Women's Health Offering
April 28, 2025
LifeMD, Inc. (Nasdaq: LFMD) acquired key assets from Optimal Human Health MD, a nationwide virtual women's health provider, to establish a scalable virtual women's health program focused on hormone health, bone density, metabolism and long-term wellness. The deal brings Optimal’s clinical team — including founder Dr. Doug Lucas — onto LifeMD’s platform and accelerates the company’s entry into the women’s health market by leveraging LifeMD’s national provider network, labs, pharmacy and care infrastructure.
- Buyers
- LifeMD, Inc.
- Targets
- Optimal Human Health MD
- Sellers
- Optimal Human Health MD
- Industry
- Healthcare Services
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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