Mars, Incorporated Acquires KIND North America

Mars Completes Acquisition of Kellanova

December 11, 2025

Food & Beverage

Mars, Incorporated completed its acquisition of Kellanova, bringing together Mars’ snacking portfolio with Kellanova’s billion-dollar brands such as Pringles, Cheez-It and Pop-Tarts. The transaction was announced in August 2024 and received the remaining regulatory approvals by December 8, 2025.

Mars, Incorporated to Acquire Kellanova (Financed with $26 Billion Senior Notes)

March 5, 2025

Consumer Products

Mars, Incorporated priced a previously announced private offering of $26.0 billion of senior notes. The company said it intends to use the net proceeds, along with other financing sources and cash on hand, to fund its pending acquisition of Kellanova, subject to customary closing conditions and regulatory approvals.

Mars, Incorporated Acquires Kevin's Natural Foods

July 5, 2023

Food & Beverage

Mars, Incorporated has signed an agreement to acquire Kevin's Natural Foods, a Modesto-based maker of chef-inspired sous-vide nutritious meals. Kevin's will operate as a standalone business within Mars Food & Nutrition; the deal includes the exit of minority investors TowerBrook Capital Partners and NewRoad Capital Partners and is expected to accelerate Kevin's product innovation and distribution reach.

Mars Acquires Trü Frü

December 19, 2022

Food & Beverage

Mars, Incorporated has signed an agreement to acquire Trü Frü, a better-for-you whole-fruit snacking brand, from its founders and management team. Trü Frü, headquartered in West Valley City, Utah with approximately 50 employees, will operate as a separate business within Mars to preserve its brand and will be led by current CEO Brian Neville; the transaction is expected to close in Q1 2023.

MariMed Acquires Kind Therapeutics USA

April 27, 2022

Consumer Products

MariMed Inc. completed the acquisition of Kind Therapeutics U.S.A., LLC, a vertically integrated medical cannabis operator in Maryland. MariMed—an OTCQX-listed multi-state cannabis operator based in Norwood, Massachusetts—plans to expand Kind's cultivation canopy, add a GMP kitchen, and roll out new cannabis brands and products across the Maryland market.

KIND Healthy Snacks Acquires Creative Snacks Co.

October 15, 2019

Food & Beverage

KIND Healthy Snacks acquired Creative Snacks Co., a family-owned better-for-you snack manufacturer based in North Carolina. The deal expands KIND’s product portfolio with Creative Snacks’ award-winning clusters, trail mixes, granolas and pretzels and gives KIND access to Creative Snacks’ manufacturing capabilities and retail distribution.