Maven Leads £4.25m Investment in Pura (Mypura.com Group)

February 28, 2022

NPIF Maven Equity Finance (Maven) has led a £4.25 million growth funding round into Mypura.com Group (Pura), an eco-ethical baby care brand that makes plastic-free baby wipes and eco-friendly nappies. The capital will be used to accelerate Pura’s expansion from D2C into B2B supermarket channels (including the US), increase marketing spend, and support product R&D and nappy-recycling initiatives.

Targets
Mypura.com Group (Pura)
Location
Cheshire, United Kingdom
Transaction Type
Growth capital

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