Mentha Acquires Jollein to Accelerate International Growth
December 23, 2022
Mentha has acquired Jollein, the Dutch specialist in baby and toddler products, to support the brand's next phase of international expansion and strengthen Mentha's position in the baby products market. Jollein, founded and led by owners Wim and Marrit Smits, is market leader in the Netherlands and currently active in 41 countries; Mentha will support further professionalization and market share growth.
- Buyers
- Mentha
- Targets
- Jollein
- Sellers
- Wim and Marrit Smits (Smits Assen B.V.)
- Industry
- Consumer Products
- Location
- Drenthe, Netherlands
- Transaction Type
- Buyout
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