Merit Capital Partners and Six Pillars Partners Recapitalize Red Square and Foundry to Form Good Giant
December 7, 2022
Merit Capital Partners partnered with Six Pillars Partners and the company's management to merge and recapitalize Red Square Agency, Inc. (Mobile, Alabama) and Foundry, LLC (Reno, Nevada) to form Good Giant, a full-service integrated marketing agency focused on the casino and hospitality sectors. Merit provided subordinated debt and equity as part of the transaction, which represents the firm's fourth platform investment by Fund VII.
- Buyers
- Merit Capital Partners, Six Pillars Partners, Active management (company leadership)
- Targets
- Red Square Agency, Inc., Foundry, LLC
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Recapitalization
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