Merlin Entertainments Acquires The Wheel at ICON Park (renamed The Orlando Eye by Merlin Entertainments)
March 25, 2024
Merlin Entertainments has acquired The Wheel at ICON Park in Orlando, Florida, renaming the 400-foot observation attraction The Orlando Eye by Merlin Entertainments and integrating it into its Orlando cluster of attractions. The purchase furthers Merlin's Gateway strategy to build mega-clusters of branded attractions in leading tourist cities and expands its footprint in Central Florida alongside SEA LIFE, Madame Tussauds, LEGOLAND Florida Resort and Peppa Pig Theme Park.
- Buyers
- Merlin Entertainments
- Targets
- The Wheel at ICON Park (The Orlando Eye by Merlin Entertainments)
- Industry
- Media & Entertainment
- Location
- Florida, United States
- Transaction Type
- Buyout
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