MessageBird Acquires Pusher for $35M

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.

Automattic Acquires Beeper

April 9, 2024

Software

Automattic, the company behind WordPress.com, has acquired messaging startup Beeper in a deal that closed April 1 for about $125 million. The Beeper team will join Automattic's messaging efforts (including last year’s Texts.com acquisition); Beeper founder Eric Migicovsky will lead messaging at Automattic as Head of Messaging and the product will be integrated and expanded under the Beeper brand.

Cendyn Acquires PUSHTech

October 10, 2023

Cloud & SaaS

Cendyn has acquired PUSHTech (Push Technologies S.L.), a Barcelona-based cloud Customer Data Platform and hotel CRM provider, to strengthen its next-generation CRM and marketing automation capabilities for hoteliers. The deal brings PUSHTech's omnichannel guest-journey automation and marketing automation technology into Cendyn's hospitality technology portfolio.

ScaleUp Capital Acquires PushFar

July 13, 2023

Cloud & SaaS

ScaleUp Capital has acquired PushFar, a London-based mentoring and career development platform founded in 2018. The investment will provide PushFar with capital and strategic support from ScaleUp Capital’s Scaler Programme to accelerate product growth and expand its reach to organisations and professionals worldwide.

Twitter Acquires OpenBack

April 13, 2022

Software

Twitter acquired OpenBack, a Dublin-based mobile push-notification and engagement platform, and will integrate the OpenBack developers into Twitter's Bluebird product team. The acquisition is intended to improve the timeliness, relevance and quality of Twitter's (now X) push notifications by bringing on OpenBack's on-device/edge notification technology.

MessageBird Acquires SparkPost for $600M

April 28, 2021

Cloud & SaaS

MessageBird has entered into definitive documentation to acquire US-based SparkPost for $600 million, a deal intended to add industry-leading email sending and deliverability capabilities to MessageBird's omnichannel platform and expand its presence in the United States. The transaction was announced alongside an extension of MessageBird's Series C financing (bringing the round to ~$1B) backed by investors including Eurazeo, Tiger Global, Owl Rock and BlackRock.