Milk & Honey Acquires VMG Sports
April 22, 2024
Milk & Honey Music + Sports + Ventures has acquired VMG Sports in a multi-seven-figure deal that adds 15 NFL players — including Travis Kelce — to Milk & Honey's roster. The VMG founders will join Milk & Honey's executive staff, expanding the firm's sports capabilities, NIL business and geographic recruiting reach across the East Coast and Midwest.
- Buyers
- Milk & Honey Music + Sports + Ventures
- Targets
- VMG Sports
- Sellers
- Adam Heller, Michael Simon, Greg Diulus, Sammy Spina
- Industry
- Media & Entertainment
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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