Monster Beverage Acquires Bang Energy Assets from Vital Pharmaceuticals (VPX)
July 31, 2023
Monster Beverage Corporation, through its subsidiary Blast Asset Acquisition LLC, completed the acquisition of substantially all assets of Vital Pharmaceuticals, Inc. (owner of the Bang Energy brand) for approximately $362 million. The deal includes the Bang Energy beverage business and a beverage production facility in Phoenix, Arizona, which Monster said it will ramp up to support its broader portfolio.
- Buyers
- Monster Beverage Corporation, Blast Asset Acquisition LLC (subsidiary of Monster Beverage Corporation)
- Targets
- Vital Pharmaceuticals, Inc. (Bang Energy assets)
- Sellers
- Vital Pharmaceuticals, Inc. (and certain affiliates)
- Industry
- Food & Beverage
- Location
- Florida, United States
- Transaction Type
- Buyout
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