VitaNatural USA Inc. Acquires Vitamin Bounty
September 11, 2023
VitaNatural USA Inc. completed the acquisition of dietary supplement brand Vitamin Bounty. The purchase brings a digitally-native portfolio with retail distribution into VitaNatural's wellness platform, with the combined management team aiming to expand product assortment, marketing and distribution across e-commerce and grocery channels.
- Buyers
- VitaNatural USA Inc.
- Targets
- Vitamin Bounty
- Industry
- Consumer Products
- Location
- Ontario, Canada
- Transaction Type
- Buyout
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