Overture Promotions (Westbridge-backed) Acquires Brandon

Weisbach-Led Group and Westbridge Capital Acquire Overture Promotions

November 18, 2020

Marketing & Advertising

Lou Weisbach and an investor group, together with Westbridge Capital Ltd., have acquired the business of promotional-products distributor Overture Promotions and will operate it as a platform for an international branding company led by Weisbach and Overture CEO JoAnn Gilley. Westbridge will fund future add-on acquisitions and investments to expand Overture's services, technology, distribution capacity and global footprint.

Overture Promotions (Westbridge) Acquires Eco Promotional Products

February 3, 2025

Marketing & Advertising

Overture Promotions, a portfolio company of Westbridge Capital, has acquired Eco Promotional Products (EPP), an e-commerce merch distributor focused on environmentally and socially responsible promotional products. EPP founder and CEO Michelle Sheldon is stepping down and EPP employees will join Overture as the business is folded into Overture's Overture Marketing Group to expand sustainable product offerings and customer services.

The Brandon Agency / TBA Worldwide Acquires Eight Oh Two Marketing

February 22, 2022

Marketing & Advertising

The Brandon Agency, via its holding company TBA Worldwide, has acquired Eight Oh Two Marketing, a paid-search and SEO specialist serving eCommerce retailers. Eight Oh Two will continue operating as a standalone performance marketing firm from its Wilmington, North Carolina office while leveraging TBA Worldwide's expanded service offerings, leadership and capital to accelerate growth.

TowerBrook Capital Partners to Acquire Majority Stake in Bruneau from Equistone

July 28, 2021

E-Commerce

TowerBrook Capital Partners has signed a binding agreement to acquire a majority stake in Bruneau from Equistone Partners Europe, subject to regulatory approval and employee consultations. Bruneau is a leading European online distributor of office furniture and supplies (active in six countries with ~930 employees), and TowerBrook intends to support the group's organic growth, product offering expansion and digital customer acquisition.

OvareVentures Acquires BE Outfitter

October 27, 2020

E-Commerce

OvareVentures, the growth initiative of OvareGroup, has acquired BE Outfitter, a San Diego–based direct-to-consumer outdoor gear brand. The acquisition brings BE Outfitter into OvareVentures' DTC portfolio and will provide marketing, strategy and distribution support across the OvareGroup platform.

Westbridge Capital Acquires Berg Industrial Service, Inc.

August 2, 2024

Industrial Services

Westbridge Capital Ltd. has completed the acquisition of Berg Industrial Service, Inc., a 50-year-old, second-generation family business headquartered in Ontario that designs, installs and services industrial chilling systems and operates an associated engineering and fabrication business. The transaction includes a 10% equity participation by the Westbridge Capital Partners Income Trust. Management continuity was announced with Mark Edwards continuing as CEO, Rebecca Carothers joining as COO, and Michael Turner joining the board.