The Brandon Agency / TBA Worldwide Acquires Eight Oh Two Marketing

TBA Worldwide Acquires Joybyte

November 1, 2023

Marketing & Advertising

TBA Worldwide, a growing network of data-driven advertising agencies anchored by Brandon, has acquired Joybyte, a Scottsdale-based social media and influencer marketing agency focused on DTC/eCommerce brands. Joybyte will operate as a standalone agency from its Scottsdale office while leveraging TBA Worldwide’s network, leadership and capital to accelerate growth and expand social media capabilities across the platform.

TBA Worldwide Acquires SaleSurf Growth

April 28, 2025

Marketing & Advertising

TBA Worldwide has acquired SaleSurf Growth, a performance-driven Amazon marketing agency founded in 2022. SaleSurf Growth will operate as a standalone agency within the TBA Worldwide collective, bringing Amazon marketplace optimization and PPC capabilities to the network's DTC and e-commerce clients.

Overture Promotions (Westbridge-backed) Acquires Brandon

September 3, 2024

Marketing & Advertising

Overture Promotions, backed by Canadian private equity firm Westbridge Capital, has acquired Brandon, a Gothenburg-based provider of brand merchandise. The deal makes Brandon the first non-North American addition to the newly formed Overture Marketing Group and is intended to expand Overture's global footprint and service capabilities.

The Motion Agency Acquires 2.718 Marketing

January 24, 2024

Marketing & Advertising

Chicago-based The Motion Agency has acquired 2.718 Marketing, a Chicago-headquartered integrated B2B marketing agency founded in 1988. The acquisition brings 2.718's creative, brand, paid media, PR, social, digital UX and content expertise into Motion's broader integrated marketing capabilities, expanding Motion's services for B2B and B2C clients.

Omnicom Group Acquires TA Digital

March 2, 2022

Marketing & Advertising

Omnicom Group Inc. has acquired global digital experience consultancy TA Digital to expand the digital transformation, content management, commerce, and customer experience capabilities of its Omnicom Precision Marketing Group. Canaccord Genuity served as exclusive financial advisor to TA Digital; TA Digital's management team will remain in place and continue to operate under the TA Digital brand.

The Brand Leader Acquires Benson Marketing Group

February 16, 2023

Marketing & Advertising

The Brand Leader, a Greenville-based creative agency, acquired Benson Marketing Group, a New York–based wine and spirits marketing agency. The deal folds Benson into TBL to add specialized wine & spirits advertising, branding, design, and digital capabilities while expanding TBL's sector coverage.