Verlinvest and Mistral Equity Partners Acquire Majority Stake in Insomnia Cookies from Krispy Kreme

July 17, 2024

Verlinvest and Mistral Equity Partners purchased a majority ownership stake in Insomnia Cookies for a total enterprise value of $350 million, with the transaction closing on July 17, 2024. Krispy Kreme received $127.4 million (plus an expected $45 million following a refinance), will retain ~34% minority ownership, and Insomnia Cookies founder Seth Berkowitz will remain CEO.

Buyers
Verlinvest, Mistral Equity Partners
Targets
Insomnia Cookies
Sellers
Krispy Kreme
Location
Pennsylvania, United States
Transaction Type
Buyout

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