Manna Pro Products Acquires PetzLife Products

Manna Pro Products Acquires Nutri-Vet and Petnology Essentials

December 14, 2015

Consumer Products

Chesterfield, Missouri-based Manna Pro Products LLC has acquired Nutri-Vet LLC of Boise, Idaho, along with the Petnology Essentials product line from 21st Century HealthCare Inc. The deals expand Manna Pro's portfolio into the cat and dog supplement market, with the acquired brands operating together as Nutri-Vet Wellness LLC; terms were not disclosed.

Manna Pro Products Acquires Hero Pet Brands

June 4, 2019

Consumer Products

Manna Pro Products, a St. Louis-based pet care manufacturer owned by investment vehicles managed by Morgan Stanley Capital Partners, has acquired Dallas-based Hero Pet Brands, the owner of brands including Vet's Best, Bags on Board and Simple Solution. The deal expands Manna Pro's companion pet care and wellness portfolio, adds new sales channels and international reach, and strengthens R&D and product innovation capabilities.

Manna Pro Products Acquires Doggie Dailies

August 13, 2020

Consumer Products

St. Louis-based Manna Pro Products has acquired Doggie Dailies, a family-owned online brand of premium dog supplements and wellness products. The acquisition, by Manna Pro (which is PE-backed by Morgan Stanley Capital Partners), expands the company’s companion-pet portfolio and strengthens its e-commerce presence in pet wellness.

Manna Pro Products Acquires Promika, LLC Pet Brands

February 10, 2020

Consumer Products

Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has acquired Promika, LLC Pet Brands, a maker/distributor of affordable flea and tick solutions (brands include ZoGuard, Adventure Plus, Salvo and ShieldTec). The acquisition expands Manna Pro's portfolio and strengthens its leadership in the flea and tick segment of companion pet care; Manna Pro is PE-backed by investment vehicles managed by Morgan Stanley Capital Partners.

The Carlyle Group Acquires Manna Pro Products from Morgan Stanley Capital Partners

November 6, 2020

Consumer Products

The Carlyle Group has agreed to acquire a majority stake in Manna Pro Products from investment funds managed by Morgan Stanley Capital Partners; financial terms were not disclosed. Manna Pro, a St. Louis–based manufacturer and marketer of pet food, treats and pet health products, will be supported by Carlyle to expand its core business, scale acquisitions and pursue domestic and international growth.

Manna Pro Products Acquires ZuPreem

April 6, 2021

Consumer Products

St. Louis-based Manna Pro Products has acquired ZuPreem, the leading specialty companion bird brand based in Shawnee, Kansas. The acquisition expands Manna Pro’s pet care portfolio into the premium companion bird market and brings a veterinary-backed, consumer-trusted nutrition brand into Manna Pro’s PE-backed portfolio.