Consumer Products Acquisitions in 2017

Phoenix Brands LLC acquired Colgate-Palmolive Co.'s North American heavy‑duty laundry detergent brands (including Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start) and the U.S./Canada/Puerto Rico license for Ajax laundry detergents. The sale closed in 2006 and was part of Colgate‑Palmolive's decision to deemphasize detergents and focus on higher‑margin oral, personal and pet care businesses.

Trademark Global, a portfolio company of Bertram Capital, has acquired DTX International, a seller of branded specialty consumer products on Amazon and other third-party platforms. The transaction is an add-on deal intended to expand Trademark Global's assortment across home & kitchen, hardware, tools, and automotive accessories and to scale its online retail capabilities.

American Crafts, a Lindon, Utah-based maker and distributor of craft products, has purchased BoBunny Press, the papercrafting brand founded by Jan Lanoy in Layton, Utah. The acquisition brings BoBunny's design team into American Crafts and ensures continued production and distribution of the BoBunny product line as the founder retires.

Manna Pro Products, LLC has acquired PetzLife Products Inc., adding the all‑natural PetzLife oral care and companion pet products to Manna Pro's Pet Care/Companion Animal business. The acquisition brings PetzLife's veterinarian-recommended dental products and related grooming and care items into Manna Pro's broader manufacturing, sales and marketing platform to expand its pet care product portfolio.

Watertown, Conn.-based ShelterLogic Corporation acquired the Outdoor Products Division of Transom Bravo Holdings Corp. (Bravo Sports), a divestiture by Bravo Sports to focus its Action Sports business. The Outdoor Division, maker of shade canopies, outdoor chairs and related accessories under brands such as QuikShade and Shade Tech, will complement ShelterLogic’s existing shelter and canopy product lines.

Weaver Leather, LLC has acquired Troxel, a longtime maker of ASTM/SEI certified equestrian helmets. Objective Capital Partners served as exclusive financial advisor to Troxel; financial terms were not disclosed. The purchase expands Weaver Leather's equestrian product offering by adding a leading helmet brand.

Plantation Products, LLC (based in Norton, Massachusetts) has acquired SUPERthrive, a long-running plant vitamin solution brand headquartered in North Hollywood, California, for an undisclosed sum. The acquisition expands Plantation Products’ portfolio of gardening and seed-related consumer brands and aims to increase SUPERthrive’s retail distribution and reach among home gardeners and professional growers.

American Outdoor Brands Corporation (through its accessories business, Battenfeld Technologies, Inc.) agreed to acquire substantially all of the assets of Fish Tales, LLC, including the Bubba Blade premium knife brand. The deal will be funded with cash on hand, is expected to close in summer 2017, and AOBC will transition the Bubba Blade business to its Columbia, Missouri facility to integrate into its accessories segment.

Juggernaut Capital Partners has acquired Crystal, the natural mineral salt deodorant brand, from French Transit, Limited. Headwaters MB advised French Transit on the sale; financial terms were not disclosed. The acquisition expands Juggernaut's consumer products portfolio in the natural personal care category.

Radio Systems Corporation (operating as the PetSafe brand) has acquired Solvit Products, a maker of pet mobility, travel and therapeutic accessories, in a deal finalized March 17. Solvit — based in Arlington, Texas and led by owner Patrick Hoffman — will expand PetSafe's product portfolio with ramps, stairs, car seat covers, harnesses and other specialty pet-support products; Solvit was represented by Aramar Capital Group on the sale.

An affiliate of Golden Touch Imports, Inc. (Jaclyn Holdings Parent LLC) completed the acquisition of Jaclyn, Inc. for $7.85 per share. The deal, announced February 2017, brings the apparel designer and manufacturer under Golden Touch’s ownership to expand product and distribution capabilities.

Newport Beach private equity firm The Courtney Group has purchased family-owned flip-flop brand Flojos from founders Nellie and Sheng Yen Lin for an undisclosed sum. Footwear executive and stakeholder John Dickinson will become CEO as the firm intends to expand the men's division, reintroduce limited-edition styles and pursue U.S. and international growth.