Plantation Products Acquires SUPERthrive

Plantation Products Acquires Sustainable Agrico and Dyna-Gro

June 17, 2020

Consumer Products

Plantation Products, a Norton, Massachusetts-based supplier of branded gardening products, completed two add-on acquisitions in June 2020, acquiring Sustainable Agrico (the Seeds of Change gardening seeds business from Mars, Incorporated) and Dyna-Gro. The deals expand Plantation Products' seed and organic seed offerings and add liquid plant nutrient products to its branded portfolio to broaden its product mix and strengthen retail distribution.

VitaNatural USA Inc. Acquires Vitamin Bounty

September 11, 2023

Consumer Products

VitaNatural USA Inc. completed the acquisition of dietary supplement brand Vitamin Bounty. The purchase brings a digitally-native portfolio with retail distribution into VitaNatural's wellness platform, with the combined management team aiming to expand product assortment, marketing and distribution across e-commerce and grocery channels.

Nestlé Acquires The Bountiful Company's Core Vitamin Brands for $5.75B

August 9, 2021

Food & Beverage

Nestlé (via Nestlé Health Science) agreed to acquire the core vitamin and supplement brands of The Bountiful Company from KKR and Carlyle for $5.75 billion, integrating brands such as Nature's Bounty, Solgar, Puritan's Pride and Osteo Bi‑Flex into its NHSc portfolio. The deal (expected/closed in H2 2021) brings roughly 4,000–4,500 employees into Nestlé Health Science and establishes Nestlé as a global leader in vitamins, minerals and nutritional supplements across mass retail, specialty retail and e‑commerce.

TB12 Acquires VitalFit Nutrition

January 15, 2020

Food & Beverage

TB12, the performance lifestyle brand co-founded by Tom Brady, has acquired VitalFit Nutrition, a Boston-based maker of plant-based recovery and nutritional supplements. The deal will integrate VitalFit's products (Tart Cherry, Rested, RedRoot) into TB12 Performance & Recovery Centers and TB12sports.com, and VitalFit co-founders will join TB12's product innovation team; financial terms were not disclosed.

Thrive Acquires The Longleaf Network

July 11, 2024

IT Services

Thrive, a global technology outsourcing provider, has acquired The Longleaf Network, a North Carolina–based IT services provider, to expand Thrive’s footprint into the Carolinas. The acquisition gives Longleaf customers access to Thrive’s global SOC, cloud capabilities, and 24x7x365 managed services, while strengthening Thrive’s local presence in North Carolina.

Unilever Acquires SmartyPants Vitamins

December 23, 2020

Consumer Products

Unilever has acquired SmartyPants Vitamins, a Los Angeles–area producer of premium multi-vitamins and a Morgan Stanley Expansion Capital portfolio company. Terms were not disclosed; Unilever said the deal complements its functional nutrition and supplement portfolio and will work with the company's founders to grow the brand.