Phoenix Brands Acquires Colgate-Palmolive's North American Laundry Detergent Brands

December 29, 2017

Phoenix Brands LLC acquired Colgate-Palmolive Co.'s North American heavy‑duty laundry detergent brands (including Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start) and the U.S./Canada/Puerto Rico license for Ajax laundry detergents. The sale closed in 2006 and was part of Colgate‑Palmolive's decision to deemphasize detergents and focus on higher‑margin oral, personal and pet care businesses.

Buyers
Phoenix Brands LLC
Targets
Colgate‑Palmolive Co.'s North American heavy‑duty laundry detergent brands (Fab, Dynamo, Arctic Power, ABC, Cold Power, Fresh Start; Ajax laundry detergent license)
Sellers
Colgate‑Palmolive Co.
Location
New York, United States
Transaction Type
Divestiture

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