mrge (Waterland) Acquires SourceKnowledge

mrge Acquires MaxBounty

August 13, 2024

Marketing & Advertising

mrge, the Waterland-backed Commerce Advertising platform, has acquired MaxBounty, a performance marketing/CPA network based in Ottawa, Canada. The deal is an add-on to mrge's platform that expands its cost-per-lead/action capabilities and strengthens its presence in North America and key global markets.

Prodege Acquires AdGate Media

July 11, 2022

Marketing & Advertising

Prodege, a marketing and consumer insights platform, has acquired AdGate Media, a New York–based digital advertising company that connects users of websites and apps with premium brands. The acquisition expands Prodege’s audience and ad monetization capabilities as it continues building its consumer insights and advertising portfolio.

BRG Communications Acquires Right Source Marketing

January 29, 2025

Marketing & Advertising

BRG Communications has acquired Right Source Marketing, a healthcare content marketing agency that supports B2B and B2C healthcare clients. The Right Source leadership (Mike Sweeney and Yvonne Lyons) have joined BRG's leadership team, and the acquisition expands BRG's content strategy, creation, and optimization capabilities to better serve its healthcare clients.

MERGE Acquires Sandbox to Create One of North America's Largest Independent Agencies

March 3, 2020

Marketing & Advertising

MERGE, a Keystone Capital-backed creative, marketing and technology agency, has acquired Sandbox, an independent full-service strategic and digital agency. The combined company—operating under the MERGE brand—creates one of the largest independent agencies in North America with more than 600 employees across seven locations, while leadership from both firms will remain in place; terms were not disclosed.

Smart Source Acquires Majority of Assets of Grandflow, Inc.

January 12, 2021

Marketing & Advertising

Smart Source, a Brand Management BPO and technology provider based in Atlanta, acquired the majority of assets of Grandflow, Inc., a Livermore, California document management, print and promotional-products provider. The deal expands Smart Source's West Coast footprint and gives Grandflow access to Smart Source's sourcing technology and vendor network to better serve legacy customers.

Merkle Acquires Media Storm (Water Cooler Group)

February 1, 2020

Marketing & Advertising

Merkle, a Dentsu Aegis Network agency, has acquired Water Cooler Group’s Media Storm, a media planning and buying agency known for its data & analytics and programmatic trading capabilities. Media Storm, based in Norwalk, Connecticut and formerly a portfolio company of TZP Group, will continue to be led by founder Craig Woerz following the transaction.