Nativo Acquires SimpleReach

Life360 to Acquire Nativo

November 10, 2025

IT Services

Life360 entered into a definitive agreement to acquire Nativo, an advertising technology company, in a transaction valued at approximately $120 million (cash and stock). The deal aims to expand Life360’s advertising strategy by combining Life360’s first-party family and location insights with Nativo’s premium publisher reach and ad-tech stack. Closing is expected in January 2026.

Granicus Acquires Simpleview

September 5, 2024

Software

Granicus has acquired Simpleview, a global provider of CRM, CMS and digital marketing solutions for destination marketing organizations, convention bureaus and venues. The deal expands Granicus's public-sector product capabilities and customer reach — combining Simpleview's destination-marketing platform and client base (1,000+ destinations) with Granicus's government engagement portfolio to serve more than 7,000 organizations worldwide.

Searchspring Acquires Intelligent Reach

April 2, 2024

Cloud & SaaS

Searchspring, a global ecommerce search and personalization platform, has acquired Intelligent Reach, a UK-headquartered product data feed management software provider. The acquisition adds Intelligent Reach's data syndication, product data optimization, and PIM-like capabilities to Searchspring's on-site search, merchandising, and personalization suite, enhancing merchants' on- and off-site product discovery and conversion optimization.

Simpli.fi Acquires Bidtellect

March 13, 2023

Marketing & Advertising

Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

Built Technologies Acquires Nativ

July 29, 2022

Software

Built Technologies acquired Nativ, a deal-management platform for commercial real estate lenders, to expand its commercial real estate product suite and add underwriting and asset-management capabilities across construction, transitional and stabilized assets. Nativ co-founders Jeff Saul and Adam Kerr join Built's leadership team; the deal increases Built's headcount to over 430 and expands its presence in New York City.

Premise Acquires Native

November 12, 2021

Data & Analytics

Premise acquired Native on November 12, 2021 to strengthen its crowdsourced market-insights platform by bringing in Native’s team, marketplace and customer relationships with brands such as The Coca-Cola Company and Mars Inc. The deal is intended to expand Premise’s in-store, ground-truth data capabilities and scale its contributor tasking across Premise’s global network.