New Heritage Capital Makes Majority Investment in Brilliant

September 19, 2024

New Heritage Capital has made a majority investment in Brilliant, a San Francisco–based provider of corporate gifting and branded merchandise, using its Private IPO structure to provide liquidity and growth capital while leaving operating control with Brilliant's management. Terms were not disclosed; the capital will be used to accelerate Brilliant's growth and scale its technology-enabled gifting and global fulfillment capabilities.

Targets
Brilliant
Location
California, United States
Transaction Type
Recapitalization

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