Private Equity Firm Financial Services

New Heritage Capital

Boston, Massachusetts, United States

New Heritage Capital, LLC ("Heritage") is a private equity firm dedicated to equity recapitalizations of private, founder-owned businesses. It invests in mature businesses with proven management teams and uses minority recapitalization and growth equity structures to help founders achieve personal liquidity while allowing owners to maintain control.

Focus Areas
Private equity, Investment management, Equity recapitalizations

Tracked deals

22

22 tracked deals across 2019-2026.

Recent pace

2

2 tracked deals announced in the last 12 months.

Deal mix

Addon

12 addon · 8 growth capital · 1 buyout

New Heritage Capital Acquisition Volume by Year

Last 8 years

Acquisition volume by year Annual acquisition counts for the last 8 years for New Heritage Capital. 4 2019 2 2020 6 2021 2 2022 3 2023 2 2024 2 2025 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

Showing the 12 most recent of 22 tracked deals for New Heritage Capital.

  • Buyer
    New Heritage Capital
    Target
    Carepoint Pharmacy

    Carepoint Pharmacy, an end-to-end access hub and dispensing pharmacy, announced a partnership and investment from New Heritage Capital. The investment uses Heritage’s “Private IPO” structure, which is designed to leave operating control with Carepoint’s current management while providing financial flexibility for growth. Terms were not disclosed.

  • Buyer
    Complete, Heritage Holding
    Target
    Columbia Advisory Group, LLC
    Seller
    Columbia Advisory Group shareholders
    Industry
    Cybersecurity
    Type
    Addon

    Complete, a Charlotte-based MSP backed by private investment firm Heritage Holding, has acquired Columbia Advisory Group (CAG), a Dallas-based cybersecurity and GRC consulting firm. The add-on expands Complete's managed IT and cybersecurity capabilities and brings CAG's expertise serving higher education, state and local government, and mid-market enterprise clients into Complete's platform.

  • Buyer
    FMS Solutions, New Heritage Capital
    Target
    Merchants Accounting Services, Inc., AMP Services, LLC
    Industry
    Accounting & Tax
    Location
    United States
    Type
    Addon

    FMS Solutions, a New Heritage Capital portfolio company, has acquired Merchants Accounting Services (MAS) and AMP Services (AMP) to expand into the restaurant accounting vertical. The transactions are add-on acquisitions that broaden FMS's tech-enabled and SaaS-based managed accounting and advisory offerings for multi-site restaurants and hospitality customers.

  • Buyer
    New Heritage Capital
    Target
    JA Moody, Moody Marine Service

    Boston-based private equity firm New Heritage Capital has made a strategic minority investment in JA Moody, a Malvern, Pennsylvania-based maritime supplier of fluid control valves, actuators, strainers, parts and related services. The transaction — completed via New Heritage’s Private IPO solution — preserves JA Moody’s management control, includes the company’s Moody Marine Services division, and provides growth capital to support national expansion and operational scaling.

  • Buyer
    New Heritage Capital
    Target
    Brilliant

    New Heritage Capital has made a majority investment in Brilliant, a San Francisco–based provider of corporate gifting and branded merchandise, using its Private IPO structure to provide liquidity and growth capital while leaving operating control with Brilliant's management. Terms were not disclosed; the capital will be used to accelerate Brilliant's growth and scale its technology-enabled gifting and global fulfillment capabilities.

  • Buyer
    Carnegie (Carnegie Dartlet LLC), New Heritage Capital
    Target
    CLARUS Corporation
    Industry
    Education
    Type
    Addon

    Carnegie (Carnegie Dartlet LLC), a PE-backed higher education marketing and enrollment strategy firm, has acquired CLARUS Corporation, a specialist in community college marketing. The deal expands Carnegie’s capabilities in community college enrollment marketing and integrates CLARUS’s digital, brand, and research services into Carnegie’s broader higher-education offerings; Carnegie is backed by New Heritage Capital, which remains the platform sponsor.

  • Buyer
    New Heritage Capital
    Target
    Stratus Technology Services
    Industry
    IT Services

    New Heritage Capital has made a growth investment in Stratus Technology Services through its Private IPO structure, allowing Stratus management to retain operating control while gaining capital to accelerate growth. The investment will support Stratus's expansion of delivery teams and capabilities—particularly cloud implementations and migrations—across its global technology services footprint, which includes strong expertise serving the P&C insurance market and Guidewire platform users.

  • Buyer
    Carnegie (Carnegie Dartlet LLC), New Heritage Capital
    Target
    National Small College Enrollment Conference (NSCEC)
    Seller
    Jim Black, Neil Clark
    Industry
    Education
    Location
    United States
    Type
    Buyout

    Carnegie (Carnegie Dartlet LLC) announced the acquisition of the National Small College Enrollment Conference (NSCEC) and will assume ownership and hosting of the annual event as part of its new Small College Initiative. The deal preserves the conference's mission as founders Jim Black and Neil Clark retire; Carnegie, which is backed by New Heritage Capital, intends to expand services and programming for small colleges through this acquisition.

  • Buyer
    FMS Solutions, New Heritage Capital
    Target
    Retail Financial Services
    Industry
    Accounting & Tax
    Location
    United States
    Type
    Addon

    FMS Solutions, a New Heritage Capital portfolio company, has acquired Retail Financial Services (RFS), a provider of accounting, tax preparation and tax planning services for independent grocers and multi-site retailers. The transaction is FMS' third add-on since partnering with New Heritage and expands FMS' tax and planning capabilities within its tech-enabled and SaaS-based suite for multi-site retailers.

  • Buyer
    Carnegie, New Heritage Capital
    Target
    Maguire Associates
    Industry
    Education
    Type
    Addon

    Carnegie, a New Heritage Capital portfolio company, has acquired Maguire Associates to integrate Maguire's financial aid optimization and enrollment analytics capabilities into Carnegie’s student search and full-service enrollment marketing offerings. The acquisition expands Carnegie’s data science and modeling capabilities to better serve colleges and universities and bolsters its psychometrics and research team.

  • Buyer
    Carnegie Dartlet LLC, New Heritage Capital
    Target
    mStoner
    Type
    Addon

    Carnegie Dartlet LLC, a New Heritage Capital portfolio company, acquired mStoner, a higher-education web design and technology firm, in October 2021. The deal adds web design, CMS and technology capabilities to Carnegie’s higher-education marketing and enrollment services as an add-on to its platform.

  • Buyer
    New Heritage Capital
    Target
    Icelandirect
    Seller
    Icelandirect co-founders (Mark Stenberg and Brandon Miller)
    Industry
    Food & Beverage

    Boston-based private equity firm New Heritage Capital made a platform investment in Icelandirect, a Clifton, New Jersey-based importer, manufacturer and packager of marine oils and nutraceutical products. The transaction was completed through Heritage's Private IPO structure, allowing Icelandirect's co-founders to reinvest and retain operating control while providing liquidity and capital to expand the company's ingredient offering and in-house capabilities.

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