Nexstar Broadcasting Acquires Yashi
February 2, 2015
Nexstar Broadcasting Group acquired 100% of Yashi, Inc., a location-focused online video demand-side platform, for $33.0 million in an accretive transaction announced February 2015. The purchase expands and diversifies Nexstar's digital media and programmatic video advertising capabilities, combining Yashi's targeting technology with Nexstar's local sales footprint.
- Buyers
- Nexstar Broadcasting Group, Inc.
- Targets
- Yashi, Inc.
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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