YipitData Acquires Edison (Edison Mail & OnMail)

Experian Acquires AtData

February 23, 2026

Data & Analytics

Experian has acquired AtData, an email intelligence and data company that provides real-time email insights and identity signals. The deal adds AtData’s dataset of over 10 billion email addresses and real-time identity signals to Experian’s data, analytics and decisioning platforms to strengthen identity, fraud prevention, and marketing capabilities.

Pathwire Acquires Email on Acid

June 9, 2021

Cloud & SaaS

Pathwire has acquired Email on Acid to add industry-leading pre-deployment email testing and optimization tools to its email API and marketing product suite. The acquisition expands Pathwire’s end-to-end email capabilities, enabling customers of Mailgun and Mailjet to access instant email testing, content checks, and analytics as part of a more comprehensive ESP offering.

SparkPost Acquires eDataSource

November 4, 2019

Cloud & SaaS

SparkPost announced it will acquire eDataSource to combine its high-volume email sending platform with eDataSource's inbox performance and deliverability analytics. The deal creates an integrated sending-and-analytics offering designed to improve inbox placement, engagement, and measurement for enterprise email marketers.

DirectMail2.0 Acquires Who's Mailing What!

May 1, 2024

Marketing & Advertising

DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.

Intuit Acquires Mailchimp

September 13, 2021

Cloud & SaaS

Intuit has agreed to acquire Mailchimp for approximately $12 billion in cash and stock to create an end-to-end customer growth platform for small and mid-market businesses. The acquisition brings Mailchimp's marketing automation and AI-driven capabilities into Intuit's platform to drive customer acquisition, engagement and analytics, and is expected to close before the end of Intuit's second quarter fiscal 2022.

J.D. Power Acquires ZappyRide

January 10, 2023

Data & Analytics

J.D. Power has completed the acquisition of ZappyRide, an EV-focused data and software company, and will integrate it into its Autodata Solutions division as part of a new E-Vision initiative. ZappyRide's white-label software, APIs and EV program planning tools will expand J.D. Power's EV data, analytics and consumer intelligence capabilities for OEMs, utilities, fleets and government stakeholders.