Truform Media Group Acquires Socialfly

Trufan Acquires SocialRank

November 19, 2019

Data & Analytics

Toronto-based social intelligence platform Trufan has acquired SocialRank, a New York–based audience segmentation and analytics platform. The deal transfers SocialRank's technology, customer list, brand and website to Trufan while SocialRank's founders will serve as strategic advisors and SocialRank will continue to operate as a standalone product.

Sprout Social Acquires Tagger Media

August 3, 2023

Cloud & SaaS

Sprout Social acquired Tagger Media, a leading influencer marketing and social intelligence SaaS platform, for $140 million in cash in a transaction that closed August 2, 2023. The acquisition expands Sprout’s social media management suite into influencer marketing, enabling unified workflows, reporting and social intelligence for brands and agencies.

Mediafly Acquires InsightSquared

January 25, 2022

Cloud & SaaS

Mediafly, a sales and revenue enablement platform, completed the acquisition of revenue intelligence provider InsightSquared on January 25, 2022. The deal combines Mediafly’s content engagement and value-selling capabilities with InsightSquared’s revenue analytics to create an integrated revenue enablement and intelligence platform for B2B revenue teams.

SOCi Acquires Brandify

July 29, 2021

Marketing & Advertising

SOCi has acquired Brandify, a location-based digital marketing solutions provider, bringing Brandify’s local-search expertise and product suite into SOCi’s all-in-one localized marketing platform. The deal (financial terms not disclosed) expands SOCi’s capabilities for multi-location marketers and reinforces partnerships with platforms like Google, Facebook, Apple and Yelp.

Inspira Marketing Group Acquires Social Supply Co.

May 1, 2023

Marketing & Advertising

Inspira Marketing Group has acquired Social Supply Co., a Carlsbad-based social-first digital marketing agency, to expand its digital content and social capabilities. The acquisition gives Inspira a Southern California content studio and establishes a coast-to-coast presence while integrating Social Supply Co.'s founder, Brett Sirianni, into Inspira's senior leadership as Chief Digital Officer.

Dotdigital Group plc Acquires Social Snowball for $35M

June 26, 2025

Cloud & SaaS

Dotdigital Group plc has acquired Social Snowball Holdings, Inc., a U.S.-based influencer, affiliate and referral marketing SaaS platform, for $35 million. The acquisition integrates Social Snowball's creator-driven revenue and Shopify-focused capabilities into Dotdigital's customer experience and data platform to expand its e-commerce marketing offering.