Cendyn Acquires WIHP to Strengthen Metasearch and Direct-Booking Capabilities

August 30, 2023

Cendyn has acquired WIHP, a Paris-based leader in hotel metasearch services and technology, to bolster its metasearch capabilities and drive more profitable direct bookings for hoteliers. The deal expands Cendyn's EMEA and global footprint and creates a more integrated digital ecosystem for hotel digital marketing and distribution.

Buyers
Cendyn
Targets
WIHP
Location
Île-de-France, France
Transaction Type
Buyout

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