Kargo Acquires Parsec Media

March 31, 2022

Mobile ad exchange Kargo has acquired the attention-sales platform Parsec Media, gaining Parsec's attention-measurement tech and a screen-takeover mobile ad format. Kargo will integrate Parsec's technology to offer advertisers a cost-per-second attention currency while Parsec's spun-off measurement business, Adelaide, will retain remaining assets and its workforce.

Buyers
Kargo
Targets
Parsec Media
Sellers
Parsec Media
Location
New York, United States
Transaction Type
Buyout

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