Clearview Capital Launches UpSwell by Combining Mudlick Mail and Muscle Up Marketing

UpSwell Acquires Dental Marketing

July 8, 2024

Marketing & Advertising

UpSwell, a Clearview Capital Fund III platform company, has acquired Digital Print Marketing (d.b.a. Dental Marketing). The add-on acquisition, which closed on June 14, 2024, expands UpSwell’s capabilities and footprint in the dental marketing vertical by adding direct-mail expertise and enhanced campaign tracking; Dental Marketing’s president Shawn Rowbotham will remain with the business.

UpSwell (Clearview Capital Portfolio Company) Acquires Taradel

February 21, 2025

Marketing & Advertising

UpSwell, a portfolio company of Clearview Capital, has acquired Taradel, a Glen Allen, Virginia–based leader in Every Door Direct Mail (EDDM) and self-service digital marketing. The acquisition, finalized December 24, 2024, expands UpSwell's self-service ecommerce capabilities and adds Taradel's strategic partnerships with USPS, Canada Post and major U.S. retailers to better serve SMBs and franchise customers.

Daxko Acquires UpLaunch

February 6, 2020

Cloud & SaaS

Daxko acquired UpLaunch, a CRM and marketing automation software designed for boutique and affiliate gyms, to expand its member-experience product suite for the boutique fitness market. The UpLaunch team joined Daxko and the acquisition strengthens Daxko's end-to-end offering for gym owners by adding CRM and marketing automation capabilities.

GMB Acquires Up&Up

March 5, 2024

Marketing & Advertising

GMB, a Michigan-based architecture and engineering firm focused on the education sector, has acquired Up&Up, a Greenville, South Carolina marketing communications agency specializing in higher education. The deal expands GMB’s capabilities in branding and enrollment marketing while broadening both firms’ education-focused service offerings. TobinLeff advised Up&Up on the sale.

Clearview and Canopy Acquire Portu-Sunberg and Merge into I+B Platform

February 9, 2022

Marketing & Advertising

Clearview Capital Fund IV and Canopy Capital Management acquired Portu-Sunberg Marketing and merged it with their existing portfolio company I+B (Infinity Worlds and Belmont Partners) to create a leading provider of sales and marketing services for consumer brands at major U.S. retailers and e-commerce platforms. Portu-Sunberg, headquartered in Minneapolis, provides sales and marketing, creative services, data insights and account management, and will operate as a division of the combined I+B holding company.

UPSTACK Acquires Breakwater Cloud Advisors

October 9, 2025

Consulting

UPSTACK has acquired Breakwater Cloud Advisors, a Vancouver, Washington–based customer experience (CX) consulting firm, to accelerate and expand its CX + AI practice. Breakwater's founders Brendan Paulin and Andrew Millard (and Business Development Director Star Toups) will join UPSTACK to broaden the company's advisory and execution capabilities across CCaaS, conversational AI, workforce management, analytics and automation for midmarket and enterprise clients.